Too many companies focus all their energies on the actual tradeshow/exhibition. There are three rules to follow when organising for your company to participate in an exhibiton:
Preparation Preparation Preparation
Ez.As can guide you through the preparation for an exhibition, addressing many of the important issues such as:
- Who is your target audience?
- What is the purpose of the show (and do your staff know this)?
- What is yoru policy for give aways and samples?
- What is your budget?
- How will you keep track of visitors
- What preshow marketing is available?
- Location, location, location - where is the best spot for your stand?
- What follow up is to occur? - most (if not all) follow up can be prepared prior to the show.
- How do you capture leads?
- Staff training.
- Stand location and layout.
- Cultural issues for international shows.
- Measuring results.
To find out more, or to receive an obligation free appraisal, please contact us at:
